Data analytics is the science of analyzing raw data to make conclusions about that information. It is used for the discovery, interpretation, and communication of meaningful patterns in data. The world as we know it will continue to be increasingly driven by data. Data analytics is important because it helps businesses optimize their performances.
Some people mix up the concepts of Data Analysis and Data Analytics.
In brief, data analysis is a process of studying, refining, transforming, and training past data to gain useful information, suggest conclusions and make decisions.
On the other hand, data analytics is using data, machine learning tools, statistical analysis, and computer-based patterns to gain better insight and design better strategies.